LOGIC FEATURES

Build smarter surveys with logic

Make every question count. Survey logic helps you personalize each respondent’s journey, capture more relevant data, and deliver more actionable insights.

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A man working on a laptop with an overlay showing a personalized DeliverShip email survey preview asking about a recent purchase.

A simplified flowchart view of survey logic, demonstrating the "Skip to page" action in a dropdown menu, with a Ready to send confirmation.

Personalize surveys in real time

With SurveyMonkey, you can build surveys that adapt instantly as people respond. Ask smarter follow-ups on the same page, skip what's irrelevant, and guide each person down the path that fits them best. Behind the scenes, advanced branching logic handles the branching, validation, and custom data to deliver a seamless and personalized survey for your audience.

A survey screen demonstrating disqualification logic where answering "No" to having tried the product results in a "Thank you for your interest" message and closing the window.

Show only the questions that matter

Use disqualification logic to filter the right respondents through your survey. Use skip logic to make sure respondents only see relevant questions. That adds up to less noise, smoother experiences, and higher-quality data.

Capture key details automatically

Pull in existing details, like department or job title, through your survey link, so they show up directly in your results. We provide you a template URL you can customize once you've finalized your design. That way, you get cleaner data and a shorter, smoother survey, without asking respondents for information you already know.

A screen showing how to use Custom variables (First name, Department, Branch) to personalize a survey URL for automatically capturing respondent details.

A survey demonstrating piping logic, where the selected seasonal ice cream flavors (Cinnamon-basil, Lavender) are carried over to the follow-up question.

Fine-tune follow-up questions

Use carry forward responses to funnel respondents through your survey based on how they answer a multiple choice question. This allows you to move from broader questions to specific questions that are more relevant to the respondent, and more useful to your research.

Keep surveys flowing naturally

Make your surveys feel conversational. Use advanced piping to pull a respondent’s previous answers directly into later questions or text, creating a more personalized and engaging experience.

A survey demonstrating skip logic, where selecting the "Sweet Dreams" essential oil sample leads to a follow-up question referencing "Sweet Dreams."

Reduce bias with randomization

Use randomization logic to shuffle pages, questions, or entire blocks of content to eliminate order bias and ensure your insights truly reflect how respondents think—without the influence of a predictable sequence.

Learn how to use our Logic features

See where the logic features live in the product and how to use them to guide respondents through
your survey efficiently.

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Logic is useful for any type of project

Get inside your buyers’ decision process

Understand how potential buyers view your product category. Use logic to uncover purchase intent and follow up automatically with relevant questions. For example, if a respondent is planning to switch tools, you can ask which brands they’re considering next.

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Survey logic for event registration, where selecting "Predictive Analytics" as the session of interest shows a follow-up table to indicate availability for specific training dates.

Register people smoothly, no matter the use case

Use survey logic to streamline any registration flow—whether you’re gathering sign-ups for a training, collecting RSVPs for a customer webinar, or recruiting participants for a research study. Ask for availability or preferences up front, then automatically guide each respondent to the right next steps based on their answers. You can surface options in random order to reduce bias, personalize follow-ups, and filter out irrelevant choices so every registration feels simple, accurate, and tailored to the individual.

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