Brand Perception Survey Template
1.
How familiar are you with this brand?
Extremely familiar
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
2.
How would you describe your overall opinion of this brand?
Extremely favorable
Very favorable
Somewhat favorable
Not so favorable
Not at all favorable
I have not heard of this brand
3.
How likely are you to purchase a product from this brand?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
I already have
4.
When you think of this brand, what first comes to mind?
5.
On a scale of 0 to 10,
How likely is it that you would recommend this brand to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10