Brand Power Score Survey
1.
Have you heard of [enter brand name]?
I haven’t heard of it
I have heard of it but haven’t purchased/used in the past 12 months
I have heard of it and purchased/used in the past 12 months
Please select how much you agree or disagree with the following statements.
2.
[Enter brand name] is inspiring.
Strongly disagree
Disagree
Agree
Strongly agree
3.
[Enter brand name] is reliable.
Strongly disagree
Disagree
Agree
Strongly agree
4.
[Enter brand name] has a clear identity that draws a community of supporters.
Strongly disagree
Disagree
Agree
Strongly agree
5.
[Enter brand name] has a memorable customer experience.
Strongly disagree
Disagree
Agree
Strongly agree
6.
[Enter brand name] has clear values.
Strongly disagree
Disagree
Agree
Strongly agree
7.
[Enter brand name] products / services stand out amongst competitors.
Strongly disagree
Disagree
Agree
Strongly agree