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Brand Pulse Survey: Brand Funnel
1.
Which of the following [CATEGORY] brands have you bought from in the last 12 months? Select all that apply.
Competitor B
Competitor D
Competitor A
Your brand
Competitor C
None of the above
2.
Which of the following brands would you consider if you were to buy [CATEGORY] in the 12 months? Select all that apply.
Competitor D
Competitor C
Your brand
Competitor B
Competitor A
Other (please specify)
None of the above
3.
For your next purchase, which [CATEGORY] brand would you buy?
Competitor C
Your brand
Competitor B
Competitor A
Competitor D
Other (please specify)
None of the above