Category Awareness Template
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1.
How familiar are you with this product category?
(Required.)
Extremely familiar
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
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2.
How would you describe your overall opinion of this product category?
(Required.)
Extremely favorable
Very favorable
Somewhat favorable
Not so favorable
Not at all favorable
I have not heard of it
3.
When you think of this product category, what words or adjectives come to mind first?