Ad/Copy Testing Survey Template
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Get insights from your target market to refine your creatives or messaging before launching an ad campaign.
Are your advertisements sending the right message? Before you spend time and money developing new ads and running expensive campaigns, test your ideas with our Ad Testing Template.
Our expert-written Ad Testing Survey Template helps you quickly gain insights from your target market before you launch a new campaign.
What is an ad testing template?
Our Ad Testing Survey Template is a market research tool designed to equip advertising teams with structured, actionable feedback on their ad creatives and messaging strategy. Respondents are guided to review the ad and answer key questions that assess its effectiveness, appeal, and overall resonance.
An ad testing survey empowers professionals to strategically refine their concepts and develop the most impactful campaigns possible. By capturing direct feedback on your creatives and messaging, you can make informed, data-driven adjustments to precisely meet—or even redefine—consumer expectations.
The resulting insights allow you to pinpoint the ad's core strengths and weaknesses and gauge how your target market is likely to receive the current execution. Based on this feedback, you can confidently decide whether to launch the advertisement as is or implement updates that guarantee maximum resonance with your target audience.
Why use an ad copy testing survey?
Ad testing provides an opportunity to expose your target customers to your ad ideas and receive fast, reliable feedback.
Do they like it? How unique is the ad? Is the message clear? Does it influence their purchase intent?
Use the feedback you receive to refine your creative or messaging before you invest in local or national execution.
Benefits of ad testing surveys
There are several benefits of sending ad testing surveys before your campaign, including:
- Measure consumer sentiment toward the ad
- Refine the messaging or call-to-action
- Determine the target audience
- Ensure the ad’s design is appealing to your target audience
- Catch errors or inconsistencies early
- Measure campaign impact
Ad testing survey questions
Advertisers should ask a handful of questions when sending an ad testing survey. Use the following questions to evaluate your ad performance before launching the campaign:
- How believable is the ad?
- How relevant is the ad to your wants and needs?
- How different is the ad from existing ads?
- If the product were available today, how likely would you be to buy the product based on the ad?
This survey template works well with our A/B test feature, allowing you to compare results for multiple versions of your ads. You can also modify the survey template to suit your specific needs.
Ad Testing: Get fast, AI-powered insights from a trusted consumer panel.
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