Donor Survey Template
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Leverage donor surveys to strategically gather feedback on the contribution process, enabling your team to optimize future fundraising efforts and maximize impact.
For any nonprofit, consistent, meaningful engagement with your supporters is essential. It is critical to check in with donors frequently, especially following a major fundraising event.
Use our Donor Survey Template to gather invaluable feedback from the individuals who matter most to your organization. You will gain deep insight into donor sentiment—learning precisely what your contributors liked and disliked about the entire contribution process, from initial appeal to thank you.
Immediately after a fundraising event, send this survey to attendees to collect actionable feedback. These insights are the blueprint for enhancing your organization’s future fundraising efforts and building stronger, lasting donor relationships.
What is a donor survey?
A donor survey is a strategic tool designed to gather detailed feedback from recent contributors, shedding light on their motivation for supporting the nonprofit organization and assessing how likely they are to make future contributions.
Why is donor feedback important?
Donor feedback is absolutely crucial because it serves as the foundation for optimizing the supporter experience and ensuring long-term organizational health. By prioritizing donor input, a nonprofit can strategically achieve three core objectives:
- Builds stronger relationships: Active listening and acting on donor feedback demonstrates that your organization genuinely values and respects its supporters, leading to deeper trust and loyalty.
- Improves operational efficiency: Donors often possess valuable, objective insights into the donation process, events, and communications. Reviewing this feedback allows teams to make targeted, operational improvements that enhance clarity and ease.
- Increases financial support: By using feedback to continuously refine the donor experience, you can significantly boost donor retention while simultaneously making your organization more appealing and effective at attracting new donors.
Donor survey questions to ask
o help you start a meaningful dialogue with your supporters, here are a handful of sample donor feedback survey questions designed to capture their experience and willingness to contribute:
- How likely is it that you would recommend this organization to a friend or colleague?
- How familiar are you with our organization's mission?
- How much of an impact do you feel your donation makes?
- How easy or difficult was the process of donating to our organization?
- How well did our organization explain how your donation will be spent?
Related reading: Survey best practices (+ How to write great survey questions)
To create a survey using the Donor Survey Template, just sign up or sign in to SurveyMonkey. You’ll be able to choose the template when you begin creating a survey.
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